Eye Heat Tracking
Eye heat tracking follows a user’s visual path through a website. It is a revolutionary technology that objectively measures real-time reactions and responses. Through our process, we provide you with a detailed analysis of your customers’ experience.
With our calibration technique, we can evaluate user experience with almost every kind of media:
- Web
- Retail
- Mobile
- Product development
Process
- Focus group selection and recruitment
- Demographically appropriate
- Sample size specified relative to amount of site traffic
- Test preparation
- Testing
- Data Collection
- Data Analysis
- Reporting
Duration: 2-4 weeks
Deliverables
Full process reports
Visualizations
- Eye Heat Map
- Reveals “hot spots” on a page
- Find out exactly what is catching and holding the attention of the end user
Areas of Interest Plot (AOI)
- Observation patterns reveal user reaction (i.e. confusion, hesitation, interest, difficulty)
- This information helps to redirect attention to targeted areas
Gaze Plot and Gaze Plot Replay
- Chronicles single user eye movements in sequential order
- Gain valuable insights about user mindset and experience
Participant % per AOI Chart
- Displays aggregates of all users’ views per Area of Interest.
Time to First Fixation Chart
- Lets you know how effective your targeted AOI’s are.
- Particularly enlightening for eCommerce clients having difficulty with their conversion rates.
Bee swarm
- Composite view of all respondents’ real-time visual fixations
- Works well for print or video analysis
Opacity Plot
- Displays the media studied with a dark, opaque overlay
- Recorded gaze “burns” through the dark layer, providing an alternate perspective on the visual digestion of the user
- Reveals “blind” spots on the piece being evaluated
Discussion and implementation of optimization strategies with regard to
- Site re-design
- Wireframing
- Usability
- Optimization
