Full Account Restructure

The Splendid team came to us looking to capitalize their performance on Meta with the goal of driving a 2x last-click ROAS. They needed a dramatic shift in strategy. The existing account was unstructured, outdated, and not following best practices.


Marketing Strategy
Paid Search
Paid Social
SEO Management
Affiliate Marketing

Within the first month, we re-structured the account with a full-funnel campaign strategy, leveraging AI data, 1st party data, and pixel data. and  implemented our Meta Performance 5 structure. After gaining learnings within our new campaigns and testing various types of creative, we leaned heavily into what was working to capitalize on this success.

As a result, we were able improve our ROAS MoM and hit an average 2.2x last-click. Over the time we have managed the account, we have also seen solid YoY growth with total last click revenue and ROAS up by 14% and 49% respectively.